If you’re looking to market an event, consider these 5 high-level event marketing strategies. Each strategy focuses on a different target audience and should be focused on the value proposition of the event. They also help you speak the language of attendees and stakeholders. By understanding these audiences, you’ll be able to design better events and messages. Identify your audience by developing five personas that represent your core attendees and stakeholders. Consider their motivations, fears, and goals.
One way to use pop-ins for event marketing is by incorporating them into event registration pages. These can offer complimentary items to attendees who register. To make the most of these pop-ins, you must first create good content. Long-form content is usually more complex and requires more time, but it is well worth it. The goal of your content is to attract viewers and readers, so be sure to create relevant content for your audience.
To get the most out of remarketing, you must balance organic and paid media. Start by creating a private group on social media to track your followers. If your followers aren’t interested in your event, consider creating one. This way, you can reach them directly with your marketing message. Make sure that your content is relevant and interesting to them. In addition, you’ll get the maximum exposure for your event.
For many event marketers, email remains the top way to promote events in India and build a community. While it can help you drive attendance to an event, it is only as effective as the list you maintain. If you send unsolicited emails, you will do little more than make your subscribers feel a little weird. If you do, however, you can take advantage of social sharing buttons in your emails and encourage them to share the event with their network.
Promoting an event on social media is an effective way to reach out to non-registered attendees and educate them about your upcoming event. Seventy-three percent of businesses use social media for event promotion, 55% for promoting the event, and 35% for announcing new products and services. Using Facebook Live Video and live tweeting are two ways to use social media during the event. These strategies are free to use and can draw significant attention to your event.
Incorporate video as a high-level event marketing strategy into your business’s communication plan. Videos marketing can capture the imagination of potential attendees and drive them to your event. You can use them for registration, giveaways, and promoting the event in general. They’re an interactive medium and can drive attendees to social media for reviews. Video as a high-level event marketing strategy can be used in all phases of event marketing, from the initial planning stage to the actual event.
As an event planner, one of the best ways to promote your next conference is to create a blog. Not only does this provide valuable information about the event itself, but it also allows you to share insights about speakers, logistics, and more. You can even live blog from the event to further engage with the audience. In addition, writing a blog post recap is a fantastic way to gain a loyal following.