With the mercury in full swing and more and more people flocking to upgrade their HVAC (heating, ventilating, air conditioning), it is the best time to do some up-gradation over on the digital front, to make sure your streams of revenue from all sources are not just operational but are also in full swing. Search engine optimization is a great way to go about it; if your SEO isn’t up to par, you could be losing out on major revenue as more well-optimized HVAC services and equipment manufacturers could be getting all the business leads out from under you. So, if you are looking for ways to boost your HVAC company’s revenues, here are the five ways to improve your HVAC company’s SEO.
What do you stand to gain if you improve your HVAC company’s SEO? Well, for starters, if you do have a website and digital marketing campaign on board, well, it will be very beneficial. Because most of the people today shop online and look for stuff to buy and install online, the web has become a sort of the first frontier for buyers looking for stuff. And since better search engine optimization would mean better access to leads and eventual business, therefore, investing in SEO for your HVAC company should be your priority if you intend to make the most of this given opportunity.
Before we get into the five ways to improve your HVAC company’s SEO, let us first give you a quick rundown on what digital marketing for HVAC can do and how SEO plays an important role in all of it.
HVAC and Digital Marketing
In today’s world, digital marketing is now more relevant than ever. If you aren’t targeting Facebook, LinkedIn, Twitter, or YouTube, you are missing out on a marketing goldmine, a bonanza that can drive a huge amount of traffic towards your brand’s website, thereby translating to more business leads and more sales. That is because, as we have already expounded, a lot of buyers have moved to the digital space. TV adverts are no longer as effective as they used to be, and don’t even think about radio or newspaper; they’re considered relics of a different time now.
So, with all these social media platforms boasting billions of users, and automated targeting systems, never before has such a marketing goldmine opened up shop, and your HVAC company can benefit greatly by marketing digitally and getting to all the people who might be in need of your product or services. And SEO is a major part of that; to summarize, the more optimized your HVAC website is, the more business you are going to get. It’s as simple as that. No malarkey.
Now let’s get into the five ways to improve your HVAC company’s SEO.
Five ways to improve your HVAC company’s SEO
Here are the five ways you can improve your HVAC company’s SEO. Taking these steps will result in an incremental increase in your business conversions and your online visibility, and in this day and age, these two things are all you need to absolutely dominate your competition. Here are the five ways you can go about improving your HVAC company’s SEO.
Go for a smartphone-friendly website design
The single most common tip that we’ve seen during our research on five ways to improve your HVAC company’s SEO is to go for a mobile-friendly website design, one that looks good and doesn’t spazz out on mobile devices. Again, there’s all the logic in the world behind that. Despite laptops and PCs offering many other benefits, the simple benefit of not waiting for your phone to boot and turn on makes mobile devices a major device type that accesses the internet. As such, mobile applications in recent have blown up, with every big brand aiming to have one for themselves.
However, if you are an HVAC company that thinks that a smartphone application isn’t your particular cup of tea, use the next best thing: optimize your website for smartphone users. Whether it’s the weird Samsung Galaxy Flip or the somewhat conventional iPhone 13, your website needs to be able to open and blend seamlessly with mobile devices. A lot of your potential user base will access your website with their mobile devices; therefore, your website should look good and perform better while being accessed by these devices. If that isn’t the case, a potential user will turn away from your website as it could present them with a problem, and take their business elsewhere. Therefore, you should look into a smartphone-friendly website design as a priority.
Local SEO- optimize for local searches
This is an important and technical point. Local SEO is when you optimize for searches based on a geographic area that you want to target as your own locality, and is therefore much targeted and requires a lot more effort. However, this is not without its benefits, as local SEO can mean faster business conversions as people and users value a service that is near their location and are more likely to finalize any business with them almost immediately.
Now, considering you aren’t a multinational conglomerate for whom local SEO isn’t that much of a priority, your HVAC business would actually fare better with local SEO. That is because your clientele is supposed to be near your location, and it is better for your own service. Not to mention that people actually prefer a service that’s near to their locality, as it means quicker service, and aftersales service made even easier. If you have a dealer network or many franchises, local SEO can make it even more easy and more lucrative as it will then direct users who are near a specific franchise or dealer of yours, and refer them to that location. Therefore, local SEO is absolutely crucial for your HVAC company’s SEO betterment and its lead generation.
Informative articles/ blogs are the best
A good part of your SEO strategy will include content; they don’t say content is king for nothing. Articles, blog posts, short video content or infographics increase reach and engagement online and allow for the SEO boost to take hold. However, with such a potent tool as content on your hand, there are a few things that you need to take care of in order to optimally utilize your SEO and content in tandem in pulling new business for your HVAC company.
For starters, always remember quality over quantity, any day of the week. You can try that for yourselves, but we wouldn’t recommend wasting your time with something like that. That is because there is substantial and objectively more engagement on content that is quality-written and not just AI-crap generated and pasted onto a page. Remember, this is the content that potential customers will interact with at your website, therefore you need to add a touch of personality in there, some sort of personalization in order to make sure the person who reads it, likes it, and is, therefore, more obliged to conduct business with you. Content that is written with quantity in mind will fail to reap the benefits of both content marketing and search engine optimization, as it will not ring so well with readers and potential customers. Therefore, invest in some informative articles and blogs related to HVAC.
Make, and optimize a Google Business profile
Google Business is the search giant’s business platform and gives you various in-built tools to track the performance of whatever your digital metrics are for your business. In your case, with an HVAC business, making and optimizing a Google Business profile is the most important step that you will take and will go a long way towards bettering your HVAC company’s SEO. With a Google Business profile, you will provide Google with the particulars of your business: where its located, addresses, key people, how to contact, numbers, emails, and any other forms of communication you might have.
Afterward, with Google Business, you can also delve into a Yelp-like feature, which is basically aggregating all the positive reviews (you can also ask your customers or existing clientele to leave good reviews on your profile) so that any user who searches for HVAC or any other related query on Google gets your compliment-laden profile first. Business win-win, absolutely.
Focus on, and optimize for business conversions
The last step for improving your HVAC company’s SEO would be to realign your focus of SEO from not just engaging people and users, but rather converting potential leads into an actual business. You can do so by a lot of actions; having content that focuses on your expertise and your service, doubles down on your credibility within the market, including new offers like discounts or other special offers on your website’s landing page to attract more people and allow for maximum lead conversion. This will ensure an active return on investment on your SEO strategy and overall digital marketing strategy, and you and your HVAC company will stand to gain a lot from this.
With these five steps, your HVAC company’s SEO will see a substantial betterment in engagements, and clicks, impressions, and business leads will potentially go through the roof.