If you are a collector of luxury Swiss-made watches, chances are you’ve heard of the Chopard company before. For those who don’t know, the Chopard company is the watchmaker that made the Happy Sport ads online featuring beloved American actress Julia Roberts. The Chopard brand is a strong luxury watch brand that has been around for more than 150 years.
Many watch collectors are avid fans of the Chopard watches because the manufacturer emphasizes the Swiss brand of watchmaking. This means to laymen that the Chopard company adheres to the code of conduct expected from Swiss watch manufacturers and retailers. Naturally, this means the company is quick to take action against entities that popularize fake watches.
Proudly Swiss-made and Switzerland-based
The Chopard company is presently based in Geneva, Switzerland. Many other watchmaking companies are similarly headquartered within Switzerland too. This gives the country a great reputation locally and abroad for being the hub of quality watchmaking. Not only that, but Switzerland is where luxury watch manufacturers tend to originate from. That is why Chopard watches are “proudly Swiss-made.”
How the Chopard Company Benefits From Swiss-made Designation
It is a matter of reputation, actually. Consumers around the world are impressed by the quality of Swiss products, particularly Swiss-made watches. Since Chopard is based in Geneva, most consumers would naturally believe that Chopard watches are high-quality timepieces too. This is because many Swiss companies that make luxury watches have earned a great reputation in the global marketplace.
The new rules state that the company must designate at least 60% of the manufacturing process for each watch within Switzerland to qualify for being “Swiss-made”. If the company outsources more than 40% of its manufacturing processes outside Switzerland, it cannot claim that prized designation. That’s basically it.
The Chopard company benefits from this because of its own reputation that it guards closely. Once it loses that reputation for high-quality manufacturing of Swiss watches, consumers will be disappointed and may cease to patronize Chopard luxury watches in the future. That would lead to the untimely demise of the Chopard company. It doesn’t take much to destroy a manufacturer that way.
Of course, the Chopard company prefers to stay optimistic that it is Swiss enough for Swiss law to protect its interests. That may be why the company is attempting to revive interest in its Happy Sport line of luxury watches by hiring Julia Roberts as its Ambassadress. Many people who have the funds to invest in their own luxury watch collection may then be able to relate to the values of this Swiss luxury watch manufacturer.
An Active Fight Against Counterfeits
There is one dilemma faced by the Chopard company (and by all other Swiss watchmakers). It is the ongoing deluge of counterfeit watches that are allegedly “Swiss-made”. This is because, on the surface, these counterfeits look almost precisely like Chopard watches. A casual bystander wouldn’t be able to prove that the watch is a counterfeit.
However, it’s what is inside each watch that will prove whether the product is authentic or not. That is why Chopard itself asks consumers to give information about their suspected counterfeit watches.
You can take an active part in the fight against counterfeit Chopard watches if you want to. You may even look for a Chopard Service Center and bring your suspected counterfeit Chopard product along with you. They will inspect the internal parts of your watch to see if it has the authentic parts and movement of a true-blue Chopard.
The fight doesn’t end there. You can provide the details about where and how you bought your counterfeit watch. This may mean identifying actual individuals and companies that make a living out of producing counterfeits. If you are up to it, this could involve litigation. And you would be asked to testify about the counterfeit you reported to Chopard.
Where to get authentic Chopard watches
With so many counterfeit products online, it’s hard to just buy from any seller. Make sure that the seller or website you buy your Chopard watches from is legitimate and certified. Our best bet is TheWatchCompany.com. Their website has an array of Chopard watches with the best prices. Whatever your style preference is, there\s always going to be a Chopard model that\s perfect for you. So check out their website and see their latest and best offers!
A world full of counterfeit watches is a world full of disappointed customers. That’s the last kind of scenario that any reputable Swiss watchmaker would want to bring about. By reporting the modus operandi of counterfeit watch makers, wholesalers, and retailers, you would be doing the Swiss watch industry a great favor. But only join this fight if you’re up to it – because it can get intimidating, especially if the fight proceeds to litigation.