Are you a creative person who wants to monetize your skills? Or maybe you are an eCommerce
site owner looking to add custom products to your catalog. Whatever the case, print on demand
might be just what will help you achieve your creative and business goals.
But how exactly should the process be conducted? How do I set up a print-on-demand e-
commerce site? What tools should you use?
This article answers all of these questions and more. We'll illuminate the ins and outs of print-on-
demand, offer tips on how to get started, and provide information on the best services out there.
By the end of this guide, you will have a solid understanding of the concept and will be more
confident selling customizable products online.
Let's dive in!
What is print on demand (POD)?
Print on demand (POD) is an e-commerce model that allows you to sell custom products that are
printed only after an order has been placed. With print-on-demand, you don't cling to any
physical inventory. Instead, it registers on a POD platform that takes care of the printing and
fulfillment process for you.
Print-on-demand is a type of dropshipping practice, in which the merchant does not have to deal
with inventory management and shipping. All of those components handled by a third party, and
the seller incurs no holding fees because they are not charged for the cost of the goods until
someone places an order. The dropshipping practice must have features that set them apart from
other dropshipping practices.
POD fulfillment services vs. POD markets
Before going any further, it is important to distinguish between POD fulfillment services and
POD's fulfillment services allow you to connect your e-commerce site to their platform, and
every time someone purchases from your site, that order is sent to your service provider for
printing and fulfillment.
On the other hand, POD markets handle both the front– and back-end of the process. Instead of
connecting your store to a POD marketplace, simply upload your artwork to the site, and the
company will market and sell those items for you.
In other words, you license your designs to be placed on physical products rather than selling
The correct option depends on your business model and preferences. If you want to sell your
designs under your own brand and have more control over how your items are marketed, then a
POD fulfillment service would be the ideal option. Note that this option comes with more work
because it requires you to set up a customer-facing store.
On the other hand, if you prefer to let someone else do all the selling, marketing, and printing,
then you're better off with a POD market. With this model, all you need to do is upload your
artwork and let the market do the rest. A major drawback, however, is that you do not have
access to buyer data and cannot communicate directly with your customers.
How the POD works
The specific steps in running a print-on-demand business will vary from platform to platform,
but here is a general overview of how the print-on-demand process works.
1. Set up your store
The first step in starting your print-on-demand business is setting up your store. Depending on
your POD platform, you can do this in one of two ways:
Integrate an existing warehouse into the service. If you have an existing online store, you can
integrate it with your POD platform of choice and start selling from there. Please use the POD
site platform or marketplace. Don't have an e-commerce site? Choose a POD service that has an
2. Upload your designs and select the type of products to sell
Once you've selected a POD service and have your store or profile up and running, the next step
is to add different designs and products to your store. If you are using a POD fulfillment service,
the options of what types of items to sell are entirely up to you.
3. Sell your products
At this stage, your store is open to the world and has products that are ready to print. If you are
using a compliance service, you can start marketing your products and driving traffic to your
site. If you use a marketplace, your supplier will do most of the sales and marketing for you,
although you can still promote your work by sharing your profile or product links to your
Hopefully this article can provide inspiration about how you should build your POD business. If
you want more info, you can click https://multi-programming.com/blog/how-to-start-a-print-